Trade show, event and conference marketing are experiential in nature. Beyond the people, exhibits, and graphics lies an opportunity for an experience to occur between marketers and attendees that eclipses the usual vendor / buyer relationship in other means of marketing.
Following is an outline of topics that can be covered in your training session:
How do trade shows fit into our overall marketing plan?
Goal Setting / Defining Objectives
Companies produce events and
exhibit at trade shows for many reasons, what are yours?
Now that we have a goal to work toward, what are the things we can do to help drive traffic to our door? Pre-show activities are one of the most overlooked tools available to build traffic.
Every company and organization is different, yet sometimes the tendency is to select a cookie-cutter design. It’s easy to create a unique look and, more importantly, easy to develop a design solution that is geared toward achieving your specific goals within your specific budget.
Graphics and Graphic Design
To make your show or event successful, the first priority is to create impact and get noticed!
Graphics are a key element to any successful exhibit.
From the moment you open or download the “Show Book”, to the moment of show opening, we will de-mystify all aspects of show site and transportation logistics and help you and your staff navigate through all the details
Working the show / working the crowd
Our exhibit installation is complete, all set to go…now what? What are we going to do once we step into the booth space? How can we maximize our efforts to achieve the best possible results? How will we qualify booth visitors?
Dealing with ‘Time wasters’
We may encounter attendees that are happy to engage us in conversation but have no real interest or qualifications. How do we deal with these situations?
Advertising Premiums / Booth Giveaways
How do we decide what to hand out? What must be considered?
The show is over, we have business cards and contact information in hand, now what?
How do we follow up?
Return on investment
How do we measure our progress and success? What do we measure?